Marketing Strategy
Turn Your Goals Into Reality With A Purpose Built Marketing Strategy
If your current marketing feels disjointed, reactive, or just plain ineffective - you’re not alone.
Many businesses are stuck in a cycle of posting, promoting, and pushing without a clear direction.
At Pollard Media, we cut through the noise to build a strategy rooted in your goals, your audience, and what actually works.
Is your marketing working - or are you just keeping busy?
If your team is creating content, running ads, trying every platform… but results are flat — you don’t have a marketing problem. You have a strategy problem.
That’s where we come in.
We help growing businesses like yours stop wasting time, money, and energy on guesswork. Instead, we create a strategic roadmap that shows you exactly what to focus on — and what to ignore.
What Is Strategy?
Simply put, we would say that Strategy is the difference between “doing marketing” and doing marketing that actually works.
It’s not just a plan or a list of tasks. Strategy is the why behind everything you do - a clear direction based on your goals, your audience, and what will actually move the needle.
A Solid Strategy Answers:
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Who are we talking to?
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What do they care about?
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Where should we show up?
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What should we say — and when?
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What are we working toward, and how do we measure success?
How We Craft Your Strategy
Step 1: Discovery
We start with a conversation. We'll learn about your business, your goals, your audience, and what you've tried so far. No audits, no jargon - just real talk about what’s working and what’s not.
Step 2: Deep Dive
We research your industry, competitors, and audience - looking for opportunities to differentiate and dominate. We also review your existing marketing to spot gaps and wins.
Step 3: Strategy Development
Here’s where we get to work. We build a tailored strategy that outlines:
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Your brand positioning & messaging
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Channel-by-channel recommendations
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Campaign ideas & content themes
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A clear 90-day action plan
Step 4: Review & Refine
We’ll walk you through the strategy step-by-step, explain the thinking behind every decision, and answer any questions. This isn’t a one-way handover - it’s collaborative and clear.
Step 5: Handover & Support
Want to implement it with your internal team? No problem!
Need us to bring it to life for you? We would love to!
We’re flexible - and we’re here to help you win.
Ready to get started?
We can't wait to meet you!
Let's have a chat over a coffee (or tea!) to see how we can help you.
There's no obligation or pressure - we guaran-tea! ☕️ 😊